February 4, 2013

スーパーボウルCM 2013ベスト:God made a Farmer - Best Super Bowl ad

The Most Tweeted ad; Dodge "Farmer"



Narration: Paul Harvey’s “So God Made a Farmer” speech delivered in 1978.
声: ポール・ハーヴィー(故人)1978年の名演説「So God Made a Farmer」

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.

God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."

It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk. Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."


(訳)そして8日目、神は自らつくりたもうた楽園を見下ろして言った。「世話人が要るな」。だから神は農夫をつくった。

神は言った。「夜明ける前に自分から起きて牛の乳を絞り、一日中畑で働き、牛の乳をまた絞って晩御飯を食べ、街に出て、学校役員会の会合で夜中過ぎまで起きている、そんな人が必要だ」。だから神は農夫をつくった。

神は言った。「子馬が産まれると自分から徹夜で世話し、死に目を看取って、涙を拭き、『また来年がんばろう』と言える人、薪木のまさかりの把手をつくり、タイヤの塊で馬に蹄鉄をつけ、干し草の金具から馬具、ずだ袋、シュースクラップをこしらえられる人が要る。種まき、収穫の季節には火曜の昼まで週40時間働き、トラクターで腰を痛め、それでもまた72時間働く、そんな人が要る」。だから神は農夫をつくった。

神は言った。「木を倒し、俵を担ぐほど力持ちで、そのくせ羊の出産、豚の乳離れ、ピンクの若鶏の世話をし、怪我したマキバドリを見れば芝刈り機を1時間とめて脚に添え木を当ててやる心の優しい人が要る」

「深く真っ直ぐ耕し、四角い隅を丸く履くような真似はしない人。種を撒き、草を抜き、餌を与え、繁殖させ、ブレーキを踏み、耕うん機を回し、耕し、苗を植え、羊毛を束ね、乳を裏ごす人。ひとつのものをみんなで分かち合う柔らかく強い絆で家族をひとつにまとめる人。笑い、ため息をつき、そして『自分も一生パパのような仕事をしたい』と言う息子に目を細めて答える人が要る」。だから神は農夫をつくった。



USA Today's Viewer's Pick: Budweiser "Brotherhood"


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Hachi in horse version. Tearjerker.  馬のハチ公に全米涙。

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